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How to Get a Professionally Written Newsletter For Your Business Each Month For Free
One of the most effective ways any business or sales person can market oneself is with a newsletter. A well written newsletter generates a return on investment of between 20:1 and 50:1.
This means for every dollar spent on a newsletter $ 20 to $ 50 is returned in sales. I don't know about you, but a return on investment of 2,000% to 5,000% is far better than anything I see on Wall Street.
Another reason an e-newsletter is effective is it allows you to stay in touch with your clients and prospects. It allows you to position your self as a knowledgeable and helpful adviser.
I often ask clients how many customers they have, then I ask how many they have talked to or done business with in the last 60 days, this is their real customer base. You see, if you have not talked to a prospect or customer in the last 60 days there is a good chance they do not look at you as their vendor.
A newsletter is a great retention tool. Let's face it competition is fierce, and your customers ARE getting solicited by your competition. You need a tool to help fend off the wolves.
A newsletter goes a long way to keep competition at bay so they can not huff and puff their way into your customer's good graces. It can also be used to solicit their customers.
If you're a sales person a personal e-newsletter can be a powerful tool. How many sales people do you know send out an e newsletter? Or even have a web site?
I have often recommended my clients have newsletters. But here is the problem, most business owners and sales persons start off with good intentions. The first month everything goes as planned, but after awhile they start to miss delivery dates, then whole months, and then they simple stop doing it.
Just when the e-newsletter starts to produce results they stop. This was very frustrating for me since I knew that a consistent e-newsletter has a big pay off in time. So here is what you do to get this done and reduce your time spent on writing.
- Find a good e-newsletter copy writing service. They will provide content and sometimes even templates
- Make sure they offer blended services. This where you can add your own personal touches such as events, announcements, and tips.
- Make sure the e-zine provider has a delivery guarantee. It is important to have your e-newsletter delivered consistently.
- Get a good third party e-mail service provider.
- Follow the CAN-Spam rules for sending e-mails
So you see there really are now excuses for not having a Free professionally written e-newsletter delivered consistently to your customers. This is one of the best ways to stay in touch, educate and get referrals from existing clients and prospects.
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